Lofty Pops adds Lipari Foods to expand grocery distribution

Lofty Pops has signed a new distribution partnership with Lipari Foods to widen retail access for its handcrafted ice pops across the Midwest and beyond. The move is meant to streamline supply, support grocery growth and help the Michigan brand reach more families as demand rises.

Why it matters: - Lofty Pops is building the distribution network it needs to move from niche placements to broader grocery availability. - Lipari Foods will help the Michigan brand reach more retailers while simplifying supply for existing partners. - The deal supports Lofty Pops’ push to scale without losing its organic, family-focused positioning.

What happened: - Lofty Pops announced a new distribution partnership with Lipari Foods on July 23, 2026. - Lipari Foods began distributing an initial lineup of Lofty Pops flavors in mid-July. - The first retail flavors in the rollout are Strawberry Lemon, Blue Razzberry, Piña Colada and Chocolate Fudge. - Lipari Foods will also handle distribution for Lofty Pops’ existing retail partners.

The details: - The partnership is designed to make it easier for retailers to stock Lofty Pops and expand the brand into new grocery accounts across the region. - Lofty Pops introduced new shelf-ready retail packaging as part of the relationship. - The rip-top display cartons can go directly into freezer cases. - The packaging is intended to reduce stocking time and create a cleaner in-store presentation. - The updated cartons highlight USDA Organic certification and product claims including dairy free, gluten free, made with real fruit and 100 percent natural. - Lofty Pops was founded by siblings Natalie Heiter and Philip Stakich. - The brand makes handcrafted frozen treats with certified organic ingredients and real fruit. - Lofty Pops is based in Michigan. - A retail inquiry and company information page is available at the company’s website.

Between the lines: - The Lipari deal signals Lofty Pops is moving beyond destination-based sales and into a broader grocery strategy. - The company is trying to scale distribution while keeping control of product quality and brand presentation. - Natalie Heiter said the partnership is meant to make Lofty Pops easier for families to find and to support growth beyond the brand’s zoo concessions business. - Nick Lenzi, SVP at Lipari Foods, said the company sees strong retailer appeal in Lofty Pops’ product quality and customer relationships.

What's next: - Lofty Pops is expected to use the Lipari network to reach more grocery retailers across the region. - The brand will continue expanding its retail footprint as demand grows. - Lofty Pops also said it is exploring additional partnerships. - The company will keep promoting its USDA Organic, dairy-free and gluten-free positioning as distribution widens.

The bottom line: - Lofty Pops is turning a regional specialty brand into a more scalable retail business, and Lipari Foods gives it a faster path into grocery.