CHASING turns underwater robotics into CanFish smart fishing gear

CHASING is positioning CanFish as a smart fishing brand built on its underwater robotics expertise, with products that help anglers observe, record and interpret what happens below the surface. The portfolio now spans live underwater viewing, reviewable footage, AI-assisted alerts and a next-generation system in development.

Why it matters: - CanFish is trying to narrow the gap between what anglers cast into and what they can actually see underwater. - The brand is aimed at helping anglers make better decisions on lure choice, retrieve speed, fishing location and whether a spot is worth more time. - CHASING is using its robotics and imaging experience to build fishing products that are more about underwater understanding than simple accessories.

What happened: - CHASING traced CanFish back to 2019, when a founding team member with R&D experience and about 40 years of fishing experience asked whether underwater robotics could help anglers understand more after a cast. - CanFish launched F1 in 2020 as its first smart fishing product and an early underwater observation tool. - CanFish F1 Pro arrived in 2022 with a rotatable camera and motorized depth adjustment. - In 2023, CanFish CF1 added castable live underwater observation. - In 2024, CHASING CanFish Fishing CamX entered the lineup for lure fishing and records underwater footage for later review. - In 2025, CanFish expanded CF1 with AI-powered fish arrival notifications under supported conditions. - CanFish is also developing CanFish F2 as a next-generation system that combines sonar, underwater vision, AI-assisted functions and navigation. - The brand says its portfolio is now moving from observing underwater conditions to recording what happened, recognizing visible activity and connecting multiple sources of fishing information.

The details: - CanFish operates as a dedicated smart fishing brand with its own product direction, audience and community, while drawing on CHASING’s underwater robotics, engineering and product development. - CHASING was founded in 2016 and has a decade of experience in underwater robotics and related technologies for consumer and professional uses. - CanFish applies different parts of that technical base depending on the product. - Imaging work can include lighting design, lens and sensor matching, and image processing for difficult water conditions. - Reliability work is built around intended depth, freshwater or saltwater use, and the physical demands of fishing. - Intelligent functions can draw on control algorithms, navigation, sonar integration or AI-assisted recognition. - CanFish says the goal is not to reuse the same technology package across every product, but to match each product to a specific fishing problem. - The company says smart fishing technology is meant to reduce information gaps rather than deliver certainty. - Video is limited to a camera’s field of view. - Sonar still requires interpretation. - AI-assisted functions depend on operating conditions. - CanFish says its products can show visible underwater activity, review follows and missed strikes, and send alerts when fish activity is detected. - The brand line is “Explore More · Capture More.” - The CanFish website is available at More information.

Between the lines: - CanFish is not pitching fishing electronics as a replacement for angler instinct. - The product strategy suggests CHASING sees a market for tools that combine live observation, stored footage and AI rather than a single all-purpose device. - The emphasis on communities and shared footage suggests the brand wants to build a fishing ecosystem, not just sell hardware.

What's next: - CanFish F2 is in development and could be the clearest sign of where the brand wants to go next. - Future products are likely to combine more data sources into connected fishing workflows. - The brand is continuing to expand how underwater information supports anglers across fishing styles and regions.