Handel’s adds first oatmilk non-dairy lineup with Oatly

Handel’s Ice Cream is launching a new non-dairy line July 1 across its shops, using Oatly Full Fat Oatmilk in three fan-favorite flavors. The partnership expands Handel’s menu during National Ice Cream Month and marks the first product collaboration for Oatly’s Full Fat Oatmilk.

Why it matters: - The launch gives Handel’s customers more non-dairy choices without leaving the brand’s core ice cream experience behind. - The partnership pushes Oatly deeper into frozen desserts and gives both brands a new National Ice Cream Month promotion.

What happened: - Handel’s Ice Cream and Oatly teamed up on a new non-dairy line. - The lineup debuts July 1 and runs throughout National Ice Cream Month. - All Handel’s locations will carry at least two of the three new flavors. - The flavors are Coffee Truffle, Chocolate Peanut Butter Brownie and Peanut Butter.

The details: - The new flavors use Oatly’s Full Fat Oatmilk. - Handel’s says the oatmilk base keeps the creamy texture and flavor profile customers expect from the brand. - Guests can order the new flavors in a dish, cone or shake. - Hand-packed pints will also be available for take-home purchases. - The new lineup joins Handel’s permanent rotation of nearly 140 flavors. - Handel’s says it serves 48 flavors daily and makes ice cream fresh in-shop.

Between the lines: - The launch reflects rising demand for non-dairy dessert options. - Oatly is using the collaboration to showcase Full Fat Oatmilk in frozen desserts for the first time. - Handel’s is positioning the release as an extension of its classic, indulgent flavor strategy rather than a separate plant-based line.

What’s next: - Handel’s locations will keep the three non-dairy flavors on menus during July, with at least two available at each shop. - Customers can find menu and location details on Handel’s website. - The company also directs customers to its Facebook and Instagram pages for updates.

The bottom line: - Handel’s is broadening its menu with an oatmilk-backed non-dairy lineup while keeping the brand’s signature creamy style front and center.